Yasha Desai, understood at the age of 25 what the fine jewelry market was missing: Approachable priced, thoughtfully designed pieces made for women like herself. Upon recognizing this void, Yasha began to learn the jewelry manufacturing process diamond assorting and grading, the culmination of which was the launch of Yuki The Jewelry House in 2022.
Fine Jewelry House are historically generational handovers; however, Yasha was determined to see her vision of delicate, feminine pieces at approchable prices through and shake up the industry.
Today, Yasha continues to create pieces using a 14K and 18K gold handset and wax set with diamonds and precious stones. Understated and simple, Yet glamorous, Yuki offers a beautiful balance between relavant trends and timeless design, all while staying true to the brand's DNA of approachable and affordable fine jewelry.
The brand has big plans of expansion in the coming future and our founder believes it is just the beginning.
